Introduction
Today’s era is the era of technology; it is becoming a golden age for the new media world. We have entered the world of digitalization and the internet. This also has an impact on radio, the audio medium of communication. This is a relatively new way of experiencing radio through a computer device. To listen to this, the listener must use a new interface, i.e., screen, keyboard, and mouse. Electronic Media and Web Radio are the needs of communication for today’s era.
The Need of Communication
The need for communication for humans is like food and water. Anyway, it has been said that life is to be transmitted because communication means telling people and informing them. As man lives in a society, he wants to understand what others are saying and also wants others to understand him. Communication is essential in any social system. Its importance is fundamental.
Communication has been practiced in some form since the beginning of creation; even the Puranas and Narada used to send news to each other. In the Mahabharata too, Sanjay told Dhritarashtra about everything he saw during the war—that too was a form of communication. Therefore, the task of conveying ideas or things to each other in humans is centuries old; it is not that all this happened during this modern period. Communication consists of all types of mediums of expression by humans through words, pictures, music, acting, printing, and electronic means.
The common meaning of communication is the exchange of ideas, ethics, knowledge, and feelings among people by signs. It is also the exchange of some meaningful signs or symbols from one person to another or from one person to many people. Communication is the exchange of knowledge. Below you will find some more details about Electronic Media and Web Radio.
Electronic Media – Radio
There are many mediums of communication, one of which is through electronic media. Radio, an electronic medium, has an important role in communication because communication through print material is limited to the read-only masses.
But radio is a powerful medium of communication for illiterate or less-educated people. One who does not have alphabet knowledge can also get information by listening to the radio. Today we are living in the electronic age, so there is electronic media all around us. Today, electronic technology has developed so much that we are in the satellite era of communication medium.
Electronic media has brought the entire world to a standstill. With the development of new technology, radio has also touched new heights. There has also been a difference in its size. Today’s era is the era of technology; it is becoming a golden age for the new media world. We have entered the world of digitalization and the internet. This also has an impact on radio, the audio medium of communication.
Web Radio
Radio has changed its form by adopting this revolution of the internet and has come before us in the form of web radio. This has made it accessible to the people, breaking all geographical boundaries. Because in the 21st century, the internet has become a necessary and useful resource for every age and every class. Today every person is using the internet, which increases the importance of web radio even more.
Traditional radio, FM radio, and community radio all have a fixed and limited scope of broadcasting. But web radio cannot be tied to a certain radius. There is also a difference between traditional radio and web radio, which is the fundamental difference in public broadcasting. There is a lack of barriers to public broadcasting with web radio. Radio developed in the last century also distinguishes web radio from broadcasting content.
Web radio is different from other means of communication in many ways. This is a relatively new way of experiencing radio through a computer device. To listen to this, the listener must use a new interface, i.e., screen, keyboard, and mouse. With their help, the listener selects the station and the listening material according to it and can listen to them at any time—not tied to a time frame.
Through listening to the program, you can find other stations and listen to the station of your choice, whereas this is not possible in traditional radio. Also, web radio gives broadcasters the benefit of reaching their listeners directly. Broadcasters use Windows Media Server or other streaming media for live broadcasts of their programs. Through web radio, we can listen to even the smallest radio station where internet facility is available.
Web radio is a great option for entertainment as well as the exchange of ideas. Through this, we can easily exchange audio-video messages. All its control is in the hands of the listener. The work of electronic means is to awaken the public, to make them more informed, alert, aware, and knowledgeable, to entertain them, to establish life values, and to orient them constantly toward development.
Conclusion
Today, the reach of Electronic Media and Web Radio is all over the world, so that we can easily exchange information in any corner of the world, due to which the wave of communication revolution has come in the information world. Therefore, the importance of web radio has increased even more.
The book named Electronic Media And Web Radio, written by Dr. Renu Shrivastava, is also available in stores, or you can contact us.