Video Marketing has become a key factor in driving ROI and traffic these days. And that’s the reason marketers and entrepreneurs are so fond of digital video production to amplify their business growth. Given the current shift towards everything visual and digital, a business cannot smell success by relying on text-based marketing alone. Be it introducing new products or promoting existing ones, video animations can benefit businesses of any size and stature.
It also becomes easier for consumers to purchase a product that is supported by visuals or a video. As per the stats, 64-85% of customers or prospects are likely to make a purchase decision if there’s a video representation of any product or service. As consumer behaviors say, when there’s video content that describes a product, it is easier for them to establish a connection with the brand. Plain text or just visuals that don’t have any motion, people have moved way past those.
There’s no denying the fact that images and visuals do enhance your chance of communicating with prospects, but today’s media-driven culture is all about motion movies. They have a far-reaching effect on the audience.
This is a time when nobody wants to be sold. Consumers are smart enough to read through a click-bait ad or a self-proclaiming marketing pitch. Today’s marketing pitch is all about showing the value the end users will get. And videos excel in this particular approach of giving the customers an up-close look at a product or a service. Even social influencers take resort to videos while interacting with their followers because that’s the most convenient way of reaching the mass.
There are speculations as to how digital video works. Let’s start with promoting a business through videos. Speaking of heightening your business reach, video promotion is considered to be one of the most effective marketing techniques. Right from amplifying the organic ranking to sharing the content on the various social media channels, digital video is a multifunctional part of your digital marketing mix and every marketer must have a dedicated place for it in their marketing strategy.
The primary reason for such dynamic shareable traits is that videos allow a lot of complex information to be processed quite easily, by making them shorter, crisper, and more digestible to your target audience. This creates a positive effect on your website visitors as they get to experience an improved UI. Eventually, Google and other major search engines, which give utmost priority to user experience, rank your website higher.
As recent reports say, by 2021, 80% of traffic will consist of video, in one form or the other.
If a marketer thinks about business expansion or wants to explore new avenues of opportunities, he/she may use video content in a number of ways. Video content once produced can be uploaded on YouTube and embedded within a blog. It can also be put on the social media handles.
From both of these media channels, a business or a website ought to get quality leads. This is the diversity of video content. If any media can bring organic traffic, that’s video. As a way of repurposing your existing video, you can simply use the audio content in the form of Podcasts, another way of driving traffic to the website! People are extremely fond of podcasts these days, mainly because they can simply plug in their earphones on the go and listen to the piece.
So, if you are ready to publish another podcast, don’t go for creating a new, simple extract of the audio content from one of your existing videos and jam it into a brand new podcast file. In a nutshell, if used and reused wisely, videos can take your business to new growth.
For the conversion part too, videos take the cake! Websites with video content on their homepages are likely to hold visitors longer, which makes them prone to conversion. As landing pages are the ideal spots for videos, they skyrocket the conversion rates by up to 80%. This whopping figure is one solid reason why every marketer must think of digital video production. It is further evident that people stick around websites with videos more than websites that only have text and occasional visuals.
We all know about the shortened attention span of people these days (shorter than the attention span of goldfish!). For a business to work out, the fundamental asset is the attention it gets from its target audience. Videos have an inherent storytelling trait that catches people’s attention in a jiffy and holds it for a long time. Simply put, humans love to get entertained. And videos do that exactly! They simply entertain. And also disseminate information in the process.
Depending on your product or service, an animated explainer or promotional video can make you stand out in the crowd! And what’s more interesting is, approximately 75% of professionals watch promotional videos regularly that are relevant to the products or services they are interested in.
So there are many prospects out there, whether you are interested in a B2B or a B2C business model.
With the right message, videos, whether analogue or digital, put together the expertise of your sales team and marketing guys into one single package. This can, of course, be used for years. And thus, a maximum number of companies are always after digital video production with high value to get across their message loud and clear, to the right audience. And it doesn’t have to be expensive at all. Any stature of business, big or medium, or small, can create high-quality digital video content, leverage them and make money.
Earlier, it was only reserved for the big shots, though. Today, technology has advanced to such a great point, that producing high-definition animations are just a matter of a few hours. With the Live video options available today on Facebook, Instagram, etc, you just need a Smartphone and a strong Internet connection, and you are sorted! Digital video examples like Facebook Live videos get a volley of likes, shares, and comments creating a massive amount of online engagement.
And the best part is, these videos can be downloaded later to be used in other promotional emails or to be uploaded on YouTube or any other video streaming channel. The omnipotence of YouTube has driven a lot many amateurs and mostly video enthusiast students into digital filmmaking.
So, producing digital video content is no longer an expensive and time-consuming affair. What you need is just a good script, positive body language (for Live videos or the ones you want to feature yourself), the right video agency, and the right message.
Now, the last rule of thumb that remains is the right kind of video materials that your business needs. Apart from the ones already mentioned above (Live videos, landing page videos), some other kinds of variations can be:
- Buzz Reels
- Demo Reels
- Testimonials
- Ad Banners
- Training Videos
- Fundraiser Videos
You may experiment with these different types of digital video forms until you get the right one for your business.
Final Words
To conclude, digital video production is a fun and engaging experience. And it is truly the best possible way to reach your audience. The factors that one must remember, though, are to give your audience some value, a philosophy, a topic of interest – something that is worth their time. The more you share positive information, the more they will stick around your brand. It is further evident from how netizens are in love with this media format, videos have the magic in them to heighten business reach.
However, there’s also a word of warning to novice marketers out there. Though videos are proven to drive leads, boost conversions, and increase business reach, a poor-quality video can make all your efforts go in vain. Poor or amateurish production quality is a strict no-no when it is about a business or online presence. If the presentation is bad, it can drive away the prospects.
Hence, apart from the right message, target audience, and script, the video production quality must also be a checklist to consider. Though there are thousands of online video makers, it is still recommended to consult a professional who provides ace digital video services when scoping out for a business video. Digital video production works only when there’s a perfect tandem of all the necessary components.
To read more such insights, visit Anugyaa Shrivastava and explore the world of marketing, branding, and beyond.